Reviews

“The entire team at Frontline is exceptional. I live 4 hours from the dealership, and this is the second bike I have bought from them, which is the best testimonial I can give. If you are in the market for a bike do yourself a favor and swing by. Promise it’ll be a great experience.”

Zane Edwards
Washington, DC

“Everyone here made buying my dream bike as smooth as it could possibly be.”

Andrew Hayward
Lynchburg, VA

“Working with Craig to find the right bike ended with a purchase that has made riding a greater pleasure than expected. BMW produces an excellent machine and Frontline has a fine choice for selection!”

Richard Edmonds
Roanoke, VA

“Frontline Eurosports is a true gem. In my opinion, they are one of the best dealerships I have ever had the luxury of stepping into. I met them first in 2014 when I was looking for a destination for my BMW GS. My Dad was turning 80 and I wanted to be there. They received the bike and made sure it was ready for my cross country trip back home to Bend, OR. They were incredibly helpful and completely understood my mission. Over the years, I have stopped in for a visit when visiting family and they are so awesome. I believe whole heartedly in supporting local dealerships. What makes it easy for me, as that I have had Triumphs and BMW’s for decades. I still order parts and accessories from these folks and find their prices competitive. Best of all, they always give me good advice on fitment. All good. The shop is friendly, inviting and never feel pressured. I always kick tires while I am there and they humor me with their time, presence and excellent information. Their selection of bikes is top tier. Frontline Eurosports sets the standard. Chapeau!”

Mark Spencer
Bend, OR

“I’ve been connected with Frontline for some time, mainly through friends who are riders and through various events they would host like the annual DGR ride. I never expected to be in a place where I was able to pull the trigger on my dream bike so soon. As expected, Frontline made this an enjoyable experience for me. They all know what buying a new bike should feel like, because they are all riders themselves. They don’t push excess warranties or coverage (unless that is something you want or need). They just give you all the information about your purchase and follow through to make sure they are delivering on your experience at or above expectations. As riders of the same imports they sell, you can tell that they live vicariously through each experience their customers have with their bikes. The relationships that are inevitably forged as a result of this business model is what makes them so successful…as well as unique. Thanks Craig Wickersham and Chris Waddell! I look forward to seeing you guys out on the trail!”

Chris Dempsey
Christiansburg, VA

“Thank you all for the help on this purchase.
Craig and Chris were both great to work with.”

John West
FOREST, VA

“Came from Brooklyn because Frontline had the best pricing. I worked with Chris and Greg and both were above and beyond what I expect from a dealership. I’d definitely make the trip back to Roanoke when I’m ready for my next bike.”

Ron Garcia-Vidal
Brooklyn, NY

“Great staff that are also motorcycle enthusiast. I felt like I was in a real motorcycle shop instead of a car dealership. They were a great group of people that I would enjoy just riding with and hanging out. They were very knowledgeable and answered questions in a very polite and knowledgeable way that only riders can relate to. It was a great experience instead of feeling beat down and worn out. Highly recommend these folks. You will leave happy that shops like these still exist. Triumph has a lot to offer and I am glad I purchased one.”

Robert Gravely
Beckley, WV

“I have bought three motorcycles from this dealership so far. They are great to work with.”

Clay G
Roanoke

“I will always recommend Frontline Eurosports to my Friends for a good deal and good service”

John Lucas Raynal
Glasgow, VA

“I traveled from 4 states away to make a purchase so I probably will not be back for servicing of the motorcycle. But the dealership was a pleasure to do business with. Staff was very knowledgeable and friendly. Thank you for a great purchase.”

Robert Lawrence
Adams, NY

“Pat was fantastic to work with. He went above and beyond to have the bike ready, explain everything about the R nine T I needed to know to get started, and even helped load it up in the trailer. Tim in finance was great as well. If I lived in-state I’d drop by this frontline every week.”

Thomas Gorski
Charlotte, NC

“Visited this dealership 3 times while deciding on a motorcycle to purchase, each visit was pleasurable. Staff are very knowledgeable, friendly and happy to help.”

Anonymous

“This is my 4th motorcycle I’ve bought from Frontline Eurosport. I love the shop and the team. Everybody is friendly and knowledgeable, and hot the right balance of answering questions and leaving me alone to look at bikes!

Craig in sales is a wonderful guy and deeply knowledgeable about Triumphs – I’ve bought all four from him and hope to buy more!

Chris in finance helped me a lot with one complex trade/purchase, and hits that rare balance of really fun and really professional.

Tiffany in service is really nails customer service and the right recommendations for my bikes. In addition to multiple perfect service appointments, she and Andy souoed up my Speed Twin and it’s GREAT!

I highly recommend Frontline and plan to have a long term relationship with them!”

Zachary Kelly
Blacksburg, VA

“Great experience, can’t wait to do business with frontline again in the future.”

Alan Leedy
WV

“Previous customer”

Chris Smith

“I have service performed on my Indian scout at frontline and the service has been great. The staff are super friendly and great to be around, either in the shop or riding events . I also just bought a triumph and the sales transaction was fantastic. Frontline is a stellar business, support your local shops.”

Mike St Germain
Blacksburg, VA

“10/10 would reccommend Frontline! I had an amazing experience the second I walked in the door. The entire store was excellent. My salesman Craig went above and beyond for me from taking the time to show me the features on the bike, helping me load it up, even making sure it had a full tank of fuel before leaving. It’s the little things that take a store to the next level and they hit every mark. I will most definitely buy again from here. Thank you again!”

David Phelps
Beckley, WV

“Thank you Craig Wickersham for the professional experience in buying my new Triumph! Thank you to Chris and everyone at Frontline. I definitely recommend purchasing them.”

Anonymous
VA

“I drive past this toystore 2 times a week. I try not to go inside because I know what will happen… Everyone was so nice and and my brain alien told me now or never. Walked out with the best feeling and best choice of bike for me. Thanks Craig for the awesome bike and 2 new pairs of Klim riding pants. Also thanks for delivering it to my house in Copper Hill after work.”

Michael Balske
Copper Hill, VA

“I bought my first bike from Frontline this weekend and had a fantastic overall experience. The store itself is amazing and has tons of bikes, gear, and merch to choose from and the staff could not have been more friendly and helpful. Craig helped me out with the purchase and it was great working with him. There was no pressure, he answered all of my questions, and helped out wherever he could. He’ll be the first call I make when it comes time to get that next bike. (Employee: Craig Wickersham)”

Joseph Whalen
Salem, VA

“Scheduled my service a couple weeks out. Tiffany (as usual) is very thorough, friendly and professional. Got me checked in and on my way in a timely manner. Received my follow up calls from Chad, who made sure I understood what was going on, and what my options were. Im very pleased with Frontlines service team for my 2016 Chieftain. Highly recommend them! (Employee: Tiffani Leary)”

Mike Kahle
Salem, VA

“Great job guys…. I appreciate you all.”

Darrell Powell
Salem, VA

“Easy purchase and good explanation of the various features of the bike (Employee: Craig Wickersham)”

Mark Kaplan
VA

“Craig was straightforward and easy to work with. Definitely has a passion for bikes and wealth of knowledge. He answered any questions I had very promptly and made sure I was well informed. (Employee: Craig Wickersham)”

Michael Lower
VA

“Frontline Eurosports is a business I would highly recommend! I couldn’t imagine another place to go to buy a motorcycle and feel at home! This team was amazing from the time I called to the time my motorcycle was delivered to my house! I mostly worked with Chris and he gave over the top customer service! Thank you guys for making a girls dream come true ! (Employee: Craig Wickersham)”

Tiffani Cosby
Salem, VA

“These guys worked with me and got the perfect deal for me . Awesome customer service from everyone at the dealership. They made me a deal and kept their word you’ll not find a better place in my opinion. (Employee: Craig Wickersham, Chris Waddell)”

Aaron Jennelle
VA

“I have visited this shop several times. Each visit has been a pleasant experience. I have my bike serviced here. When it is time I will purchase my next motorcycle here. I just have to decide what the right one is!”

Michael Masellis
VA

“This was the 1st Demo Ride I’ve ever been on. I’m age 67 and been motorcycling for 27 years. This ride allowed me to see what additional features or sizing in need in a motorcycle. The Frontline staff as well as the demo staff were quite helpful and courteous.”

Claude Logwood
VA

“My first motorcycle purchase at Frontline Eurosports and my first Ducati. Really impressed with the entire experience. A professional, friendly staff that made for a smooth transition. Thank you Craig, Pat and Chris! (Employee: Craig Wickersham)”

Claude Jones
VA

“Prompt. Accurate. Thoughtful. Personable. Thanks. (Employee: Pat Metheny)”

Andrew Blackwood
VA

“Tiffani and the certified BMW technicians took good care of my R1200RS at Frontline Eurosports. Brake line flush along with oil change and filter keeps my motorcycle on the road and ready for longer rides. This dealership has expanded over the years adding Triumph, Ducati and Indian motorcycles. What hasn’t changed is the always present helpful customer service and staff. Its just fun to visit there and see what’s new. (Employee: Tiffani Leary)”

Richard Clompus
VA

“Tommy provided aid to a traveller who had run out of options. During the Labor Day weekend I was in a remote area of the Virginia mountains when i had a flat tire. I purchased a Platinum Club Roadside Assistance membership for just this type of problem. They had no clue what they were doing and were unable to find me with exact GPS coordinates. After 1.5 hours dealing with them, my battery was running low. As a last resort I called the dealership and Tommy agreed to come and pick me up. This was after the dealership had closed on a holiday weekend. He helped find me a hotel while he replaced my tires that night and the next day. His commitment to helping a customer was above and beyond anything I could have hoped. Just another example why this dealership is held in such high regards by all who deal with them. People like this are what make a business thrive. THKS (Employee: Tommy Wheeler)”

Bruce Robbins
VA

“I had an amazing experience working with this dealer. Frontline had a very welcoming experience making it very easy to just walk. Craig was very knowledgeable and was able to answer all of my questions. And a big one was that the staff was not pushy at all which is a very good things many other dealers should take some pointers. Overall the best dealer experience I have ever had. (Employee: Craig Wickersham)”

Vincent Petrino
VA

“Wonderful process in the purchase of my motorcycle. Have visited many times and staff has always been friendly and courteous whether there for a purchase small or large or just to look or chat with the guys. Looking forward to future purchases. Thanks. (Employee: Craig Wickersham, Chris Waddell, Craig Wickersham, Tommy Wheeler)”

Charles Rosenbaum
VA